Advertising Opportunities Available in Fishing Book

Following up on a successful pilot effort in 2016, the Wisconsin Department of Natural Resources is again offering advertising opportunities in the upcoming Guide to Wisconsin Hook and Line Fishing Regulations.

The 2017-18 fishing regulation pamphlet represents an effective way to capture attention from Wisconsin’s angling audience and reaches some 1.3 million license-carrying anglers. The publication is a trusted, go-to resource for everything from seasonal guidelines to bag limits and length requirements. Advertising messages reach anglers throughout the year and are displayed in both print and online versions of the publication.

The Guide to Wisconsin Hook and Line Fishing Regulations 2017-18 offers a limited amount of space for advertising. Ad placements will have a minimum price for a specific size, page and/or location. Space will be awarded based on the highest offered price. Review the details and advertising prospectus at and act quickly to become one of the fortunate advertisers in this year’s guide. DNR will accept offers through the final deadline of Dec. 2, 2016.

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