Back-to-school advertising and spending
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23.6
Percent of people who say the economy will not impact their back-to-school shopping, the highest number since before the Great Recession.
30
Percent of back-to-school shoppers who say they will wait until the week or two before school starts to buy supplies, up 25 percent from last year.
32
Percent of Walmart’s back-to-school spending that focused on food and drinks.
$33
Amount of their own money the average teen plans to spend for back-to-school supplies.
42
Percent back-to-school spending by shoppers has grown in the past 10 years.
62
Percent of shoppers who plan to get back-to-school items at a discount store.
92.1
Percent of back-to-school shoppers who will use free online shipping for items.
$630
Amount the average family plans to spend on back-to-school items this year.
$34.9 million
Amount spent by Target, the top advertiser in 2014, on back-to-school advertising; 38 percent of Target’s back-to-school spending focused on apparel last year.
$241 million
Amount advertisers spent on back-to-school advertising in 2014.
$24.9 billion
Amount that will be spent on kindergarten through 12th grade school shopping.
$43.1 billion
Amount that will be spent on college school shopping.
Source: Medialifemagazine.com