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Back-to-school advertising and spending

23.6

Percent of people who say the economy will not impact their back-to-school shopping, the highest number since before the Great Recession.

30

Percent of back-to-school shoppers who say they will wait until the week or two before school starts to buy supplies, up 25 percent from last year.

32

Percent of Walmart’s back-to-school spending that focused on food and drinks.

$33

Amount of their own money the average teen plans to spend for back-to-school supplies.

42

Percent back-to-school spending by shoppers has grown in the past 10 years.

62

Percent of shoppers who plan to get back-to-school items at a discount store.

92.1

Percent of back-to-school shoppers who will use free online shipping for items.

$630

Amount the average family plans to spend on back-to-school items this year.

$34.9 million

Amount spent by Target, the top advertiser in 2014, on back-to-school advertising; 38 percent of Target’s back-to-school spending focused on apparel last year.

$241 million

Amount advertisers spent on back-to-school advertising in 2014.

$24.9 billion

Amount that will be spent on kindergarten through 12th grade school shopping.

$43.1 billion

Amount that will be spent on college school shopping.

Source: Medialifemagazine.com