In one swoop Door County will lose two book stores, after the Oct. 31 announcement that Appleton-based Book World is closing all 45 of its stores in seven states, affecting 325 employees.
“The national shift in the retail marketplace towards e-commerce has triggered the loss of vital mall anchor stores and a downward spiral in customer counts at Book World stores, reducing sales to a level that will no longer sustain business operations,” the company said in announcing the closing.
The company has a store in Sturgeon Bay and Sister Bay. Liquidation sales began Nov. 2 and will continue until all inventory is sold. They expect that to be accomplished by early January.
The company was founded in Rhinelander in 1976, and today there are 20 Book Worlds in Wisconsin, 8 in Illinois, 7 in Michigan’s Upper Peninsula, 5 in Minnesota, 3 in Iowa, and 1 each in Missouri and in North Dakota. The store in Jefferson City, Mo., just opened at an established mall on Oct. 3.
Book World was the fourth largest book chain in the U.S.