Buy-Local Options have Grown Again

New Businesses 2022

You could say that rapid inflation, soaring oil prices, global instability and stubborn supply shortages create an economic climate that’s not favorable for opening a new business.

You could also be bullish on opening a new business by pointing to the thousands of U.S. jobs being added, the high rates of consumer spending, increased business investments and wages rising at a clip not seen in decades.

Where a new business owner decides to land that coin-flip is probably based on more than bottom lines, market sentiments and economic climates. Those are important, but I’ve noticed that Door County business owners have an abundance of attitude, passion, persistence and vision. I’d bet on the success rate of those qualities hands down over any other.

Each year at this time we introduce you to the new businesses that have opened across the peninsula. Some of these are larger companies expanding their niche markets or well-capitalized firms able to improve services and upscale entertainment options. The majority of those listed here are small businesses who have taken the leap and created their own dream job since the previous May. 

We also profile a few from this list to give you a feel for what’s in store. You’ll find four of those stories in our May 20-27 Peninsula Pulse, and also posted throughout the week at

Those we’ve selected to profile are an eclectic lot. Maybe you’d find their like in an urban area. That they choose this rural peninsula instead is just one of the many things that make Door County the unique and special place it is. 

You’ll find the new business list below. We hope you enjoy it and will use it to do your part in supporting our local businesses.

We sometimes miss a few of the new businesses. Please let us know by emailing [email protected] and we’ll publish an update.



The Container Clothing Company

Downtown Baileys Harbor

Retail space selling original T-shirt and screenprinting. 


Burton’s on the Bay at the Alpine, 7715 Alpine Road

The restaurant at the Alpine, renamed for the new owner’s father, is reopening this year and will serve breakfast, lunch and dinner with outdoor seating available.

Mezzanine, 7821 Horseshoe Bay Road

Mike Masgay brings a new restaurant and craft cocktail concept to the former home of Harbor View Grill.


Blue Bear, 12029 Hwy 42

This restaurant in the former Viking Grill will feature a range of local, organic American plates with vegan options.

Northern Arts Collective

12044 State Hwy 42

An art shop that showcases original artwork, provides artist supplies and hosts workshops for all ages.


Lost Tuk Tuk, 9922 Water Street

Ben and Laura McMahon serve up noodles, rice and curry in the former home of Czarnuszka Soup Bar.

Sip/Spot Home, 10326 N. Water Street

Brother and sister Freddie and Jennie Bexell’s new, year-round coffee shop and wine bar in the former Rusty Rabbit location.


Burnt Bluff Glass Blowers, 8819 Hwy 42

A blown-glass and stonework art gallery that includes glass-blowing demonstrations.

Chickadees Mercantile, Top of the Hill Shops

A new mercantile store in Fish Creek selling an eclectic array of home, personal care and lifestyle retail items.

Door County Cannabis Company, Top of the Hill Shops

A hemp-based company launched in 2019 with a new storefront in Fish Creek selling hemp-derived THC and CBD products.

Door Disc Golf, 4083 Main Street, Unit 6

Disc golfing supplies.

Finn & Luca Farm, 2940 Maple Grove East Road

This retail space pop-ups up at certain times of the year selling a personal lifestyle brand that includes vintage clothing, jewelry, housewares and more.

Hill Street, 4149 Main Street

Scott Schmitz’s and Karin Skare’s new indoor/outdoor pub and restaurant in Fish Creek.

Kind Soul Yoga, Top of the Hill Shops

Small-group and individual-session yoga studio in Fish Creek.

Skaliwags, 4135 Main Street

The longtime Algoma favorite took root in the former Cookery location in the summer of 2021.

This & That Gallery & Gifts, Top of the Hill Shops

A new gift shop.


Beach Baby, Country Walk Shops

Retail and rental of baby and vacation gear.

Church Automotive, 1591 Hill Road

Chris Church took over this automotive repair business, moving it to a new location.

Crain’s Kitchen, 10635 N Bay Shore Drive, Unit E

A casual lunch and dinner restaurant with a south-by-southwest flair.

Great Lakes BBQ Co.

Chris Church and Matthew Peterson have parlayed their friendship and service to the community as Sister Bay/Liberty Grove firefighters into this business partnership food truck serving hometown BBQ and offering catering, events and a competition BBQ team.

Northern Door Boat Rental, 1096 N. Bayshore Drive

Pontoon boat, tubes, wakeboards, water skis, and lilypad rentals.

Peach Barn Farmhouse & Brewery, 2450 S. Bay Shore Drive

Sister Bay’s first brewery opened in July of 2021 with a sprawling beer garden and added indoor space for 2022.

Twice the Quilt & More, 10668 N. Bayshore Drive, Suite B

Quilts and handcrafted home decor made by Midwest artisans.

Upnorth Sauna, based in Sister Bay

Portable, wood-fired sauna for rent that’s brought directly to the customer.

Zeke’s Village Market, 2363 Mill Road

A new mercantile store offering beer, wine, snacks, and more.


Art Shed, 517 Jefferson Street, Unit B

A gallery, working studio and workshop space featuring local artists.

Avenue Art on Third, 39 S. 3rd Avenue

Custom-framing, design-consulting and gallery.

Balanced Body Care, 217 N. 4th Avenue

Holistic care of your body through soft tissue chiropractic and soft issue care. Health management with nutrition and stress through exercise programs and energy healing.

Blue Moon Framery, Door County Epicenter, 217 N. 4th Avenue, Suite 18 (former Nicolet Bank building)

Janine Buechner is a master certified picture framer who offers framing services for a wide range of artwork, objects, garments and treasurers.

Drömhus Door County, 611 Jefferson Street

A former chapel repurposed into event rental that offers indoor, outdoor, kitchen and parking spaces. 

Emerald Lion Alchemy, and Studio 235, 45 S. 3rd. Avenue, Suite 5; and 235 N. Third Avenue

Andria Nikoupolis Weliky offers holistic arts services at two new locations: dance, astrology, yoga, henna, hair and nails.  

Fairytale Couture, Door County Epicenter, 217 N. 4th Avenue, (former Nicolet Bank building)

Upscale childrens’ clothing and toys.

Kitchen Barons, 22 West Oak Street

Brad Hunsader’s modern-comfort cuisine with a twist served for lunch and dinner in this new west-side restaurant.

Lawn Doctor of Door County, 4053 Whitefish Bay Road

Locally owned and operated full-service lawn care company.

Mauricio’s, 14 S. Madison Avenue

An authentic Mexican food truck with a permanent, west-side location and a presence at local events, and rentals available.

Perry Air, 3538 Park Drive

A flight school in Sturgeon Bay offering introductory flights, private pilot training and aircraft rental.

Sail Time Door County, 3600 County Road CC, Little Sturgeon

A sailboat membership program, sailing school, and day trip/sunset charter, with dockage at Wave Pointe Marina & Resort, Little Sturgeon Bay.

Savor BBQ

A food truck serving southern BBQ at two locations: 214 Michigan Street in Sturgeon Bay and in Baileys Harbor in the Florian II parking lot at 8048 Hwy 57.

Sustainable Style, Door County Epicenter, 217 N. 4th Avenue, (former Nicolet Bank building)

Specialty women’s clothing store and personal stylist with new and vintage clothing.

Surfin’ Bird Skate Shop, 60 W. Maple Street

Second Door County location for this popular retailer of skateboard and skateboard supplies.

T-Mobile, 1201 Egg Harbor Road

Retail store selling wireless devices and accessories and broadband access services.

Two Bridges Art Gallery, 22 S. 3rd Avenue

Artwork by Julia Redwine and Dale Vanden Houten.



Lakeshore Adventures, 8113 Hwy 57

The water sports tour and zipline company opens in a newly constructed and expanded building in its longtime location in the center of Baileys Harbor.


Emerson Chiropractic, 4614 Harbor School Road

Anne and Tucker Emerson moved their chiropractic offices from Juddville to this location in 2021.


Plum Bottom Gallery, Founder’s Square

The gallery with locations in the town of Egg Harbor and the Village of Egg Harbor opens this third location.

Rummeles Jewelry, 9405 Hwy 42

The Fish Creek jeweler moves into the former Nicolet Bank building in 2022.


Trail’s End Clothing Company, 10578 Country Walk Shops, Unit 28

This retailer moved from downtown Fish Creek to this new location.


Antonio Natural Healing and Acupuncture, 30 N. 18th Avenue, Unit 5

A chiropractic care and acupuncture center that moved to this new location. 

Brilliant Marketing, 611 Jefferson Street, Unit D

A boutique marketing company that moved to this new location.

The Lightbox, 60 W. Maple Street

Artist Lucy Hodkiewicz opens this second location, screenprinting studio and shop.

Paint and Sip, Third Avenue

Painting and wine workshops moved from Egg Harbor to Sturgeon Bay.

Peninsula Vision Care, 1426 Egg Harbor Road

Vision care relocated.

Touch of the World, Egg Harbor Road (old Pizza Hut)

Marty Biebel’s Asian-influenced art, clothing and housewares shop moved from Fish Creek to Sturgeon Bay.



Baileys Harbor Campground

Door County Broadband


Door County Candle Co.

Lakeshore Landscape


Chocolate Chicken

Cupola House

Egg Harbor Campground

Stonehenge Golf and Pub


Whistling Swan


Uncle Tom’s Candy Store


Mike’s Port Pub

Square Rigger Lodge & A Little Bit of Coffee



Sister Bay Suds


Anytime Fitness

The Foxglove Inn

Tadych’s Econo Foods


Deer Run Golf Course