By the Numbers

$30 billion

Cost to taxpayers of the First-time Homebuyers Tax Credit, much of which went to people who would have bought a home without it

Percent drop in home sales in July 2010 from the same month in 2009

6:48

Minutes of ad time per hour on network TV in 1982

13:54

Minutes of network TV ad time per hour in 2001

10:35

Minutes of in-show brand appearances per hour of network TV

118.6

Number of TV channels received by the average American home

2.8

Number of television sets in the average American home

2.5

Number of people in the average American home

Source: New York Times; The Long Tail; TNS Media Intelligence