By the Numbers: Community Newspapers
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1,408
Number of daily newspapers
7,000-plus
Number of nondaily community newspapers
70.3
Percentage of nondaily community newspapers with circulation less than 15,000
8,125
Average circulation of nondaily community newspapers
34,515
Average circulation of daily newspapers
150 million
Weekly readership of nondaily community newspapers
38.95
Average number of minutes spent with each edition of the local community newspaper
73
Percentage of community newspaper readers who read all or most of their weekly publication. Local news is the most frequently read topic among those readers.
65
Percentage of community newspaper readers who say newspaper ads are influential in making purchasing decisions
81
Percentage of community newspaper readers who read classified advertising
51.8
Percentage of community newspaper readers who rely solely on the community newspaper for local news
71
Percentage of community newspaper readers who believe their newspaper’s accuracy is good to excellent
75
Percentage of community newspaper readers who believe their newspaper’s coverage of local news is good to excellent
Sources: National Newspaper Association database 2010; Editor & Publisher; NNA/Reynolds Journalism Institute annual readership research