Commentary: Nine Months That Changed Everything
As a father of six children, I have personally experienced the monumental difference that nine months can make in a life. Apparently that applies to charities as well. During the last three fiscal quarters, the leadership of the Boys and Girls Club of Door County has made dramatic changes and is successfully addressing its financial crisis.
Quite simply, the organization had become a victim of its own success. After opening the David G. Hatch Center in 2016, it had more activity space than ever before. With good hearts and the right spirit, its leadership threw the doors wide open and invited in every child who needed its resources.
Unlike a business in which new customers translate into more profits, whenever a new group of kids walks through the door, the Boys and Girls Club loses more money. Most of its children could never afford to pay the full cost of the services they receive, yet the organization must always maintain a ratio of at least one adult for every 15 kids. More kids mean greater costs but almost no new revenue. It’s a nonprofit precisely because there is no profit to be made.
Throughout 2018, the Boys and Girls Club was running an absolutely alarming deficit. It had to borrow money to meet its current obligations and was having difficulty covering payroll. That’s when its leadership came to visit us at the Door County Community Foundation.
After a painstakingly thorough evaluation of the Boys and Girls Club’s financial crisis and proposed workout plan, we at the Community Foundation felt confident enough to encourage the people of Door County to join us in giving the organization a second chance to thrive. We sent letters to our friends, and I wrote the column “Don’t You Quit.” I’m pleased to report that not only did our community give the Boys and Girls Club that second chance, but it’s now well on its way to thriving.
Since the crisis began, the Community Foundation has been receiving regular strategic and financial reports and has met with the organization’s leadership on several occasions. Our most recent meeting was just a few days ago with CEO Julie Davis, CFO Cindy Neuville and board member Erich Pfeifer. I’m pleased to report that things are trending in a very optimistic direction.
On the revenue side of the ledger, consultants were brought in to help implement proven strategies to acquire new donors, and a stewardship committee was formed to better engage current donors. As a result, the number of donors increased by 29 percent. Nationally, the average donor-retention rate (the percentage of last year’s donors who gave again this year) typically hovers around 45 percent. The Boys and Girls Club’s rate is 61 percent.
On the expense side, the organization has consolidated operations and found efficiencies in how it deploys staff. As a result, payroll was cut by 14 percent, and overall expenses were reduced by 17 percent compared to the fiscal year before the crisis began.
Of course, all of these changes come with a human cost. The Boys and Girls Club cannot afford to serve the same number of children that it did a year ago. Then again, the reality is that it couldn’t afford to serve all those kids last year either. The only way it was possible then was to borrow money and go into debt.
Gratefully, because of our community’s generosity over the last few months, the organization is now completely debt free.
The fundamental causes of this financial crisis were overly optimistic revenue assumptions combined with exceedingly aggressive program expansion. Although that was a strategic mistake and a long-term recipe for disaster, we should pause to celebrate the spirit behind those decisions.
Within the leaders of our Boys and Girls Club is the compelling and sometimes overwhelming desire to help every child who needs them. That’s the kind of spirit we want in those who run the organization. Yet we also need the leadership of human-service organizations to make sure that their hearts remains in balance with their heads. Although we may want to rescue everyone who’s fallen into the water, we must also ensure that we aren’t so overwhelmed that we end up sinking the boat.
The Boys and Girls Club has used our community’s recent generosity wisely. It has plans for future growth, but those plans are realistic and appropriate, and they should be implemented at a far more measured pace. Thankfully, it appears that the Boys and Girls Club of Door County will be here for our children for many years to come.
Bret Bicoy is president and CEO of the Door County Community Foundation. Contact him at [email protected]