The Door County Visitor Bureau (DCVB) is revamping its digital branding campaign with the help of a $39,500 Joint Effort Marketing (JEM) grant presented today by Wisconsin Department of Tourism Secretary Stephanie Klett. This year-one grant will be the beginning of a three-year strategy to launch the Door County Digital Experience in an effort to rebuild and rebrand their online presence.
“We are thrilled to support Door County with this project; it’s the first step in creating a new online presence to revitalize and solidify their brand,” said Secretary Klett.
The Door County Visitor Bureau is partnering up with their 700 members, as well as area organizations and committees, to recreate their digital presence. They seek to integrate and unify their brand across multiple digital platforms, including optimizing their website for mobile devices. During this first year, the DCVB will be collaborating with Zizzo Group, Inc. to construct a new website that will employ multiple strategies inspired by previous DCVB research, including features for users to create their own content and sign up for a profile. Grant funds will go toward developing new digital strategies and designing a renewed website.
“It’s an exciting endeavor and with the help of the state-funded JEM grant, we can make it that much better,” said Michelle Rasmusson, director of Marketing and Sales for the DCVB. “Being at the forefront of destination marketing not only makes us stronger as a destination, it carves a path for others to follow and raises the bar for future initiatives.”