DCVB Earns 2013 WI Tourism Trailblazer Award

The Wisconsin Association of Convention and Visitors Bureaus (WACVB) recently awarded a 2013 Wisconsin Tourism Trailblazer award to the Door County Visitor Bureau (DCVB) for their Insider Experts social media campaign.

The DCVB established an Insider Expert writers program earlier this year. For each of six markets including food and wine, music, silent sports, arts and culture, motorcycling and weddings, the bureau hired an “insider expert” to create social media posts specific to their niche. Since kicking off in February 2013, the program has generated 192 blogs, 958 tweets, and more than 1,377 Facebook posts.

Wisconsin Department of Tourism Secretary Stephanie Klett joined the WACVB in presenting the award to DCVB Director of Marketing & Sales Michelle Rasmusson and DCVB Marketing & Sales Manager Laura Bradley during the WACVB’s Wisconsin Fall Tourism Convention in Wisconsin Rapids on Nov. 8.