DCVB Launches Unique Marketing Campaign

The Door County Visitor Bureau (DCVB) enlisted Minnesota taxi cab drivers to promote Door County’s water recreation possibilities. Seven different taxicabs in the Minneapolis/St. Paul area were outfitted with kayaks and signs reading, “Win this kayak at,” as part of a promotional contest. The contest will give seven winners an Old Town Heron kayak.

“It seems to be getting people’s attention,” says Jack Moneypenny, President/CEO of the DCVB. “We thought it would be an interesting way to generate positive awareness for Door County and help us build interest for our great silent sports opportunities.”