Back in May of 2008 the Door County Visitor Bureau (DCVB) held community meetings to unveil the results of a county-wide branding initiative with Believable Brands, a destination brand research firm. Since then, the DCVB has been busy working to simplify and focus that material into a stronger, more cohesive strategy. In the process they believe they’ve made the brand even more memorable with a more useable strategy so that it can be easily applied at the village and business levels throughout the county.
The DCVB is now ready to share that brand positioning work with its members. Four community meetings have been scheduled around the county for the week of January 26:
• Tuesday, January 27, 10:45am – 12:15 pm at The Washington Hotel, Washington Island
• Wednesday, January 28, 10 am – 12:30 pm at the Sister Bay Fire Station, Sister Bay
• Wednesday, January 28, 5:30 – 8 pm at the Baileys Harbor Town Hall, Baileys Harbor
• Thursday, January 29, 9 – 11:30 am at Crossroads at Big Creek, Sturgeon Bay
The desired outcome of these meetings is to leave organizations and businesses with a better understanding of what was learned in the research and how it influenced refinements in marketing strategies. The DCVB also hopes that attendees will leave with a better understanding of the final Door County brand strategy and how consistent branding can successfully guide each community and their respective businesses into the future, both individually and together as a whole.
Business Association representatives and interested community leaders are invited to stay after the Community Branding sessions for a meeting about the Community Marketing Fund (CMF). Immediately following each of the sessions, Jack Moneypenny, President & CEO of the DCVB, and Dave Eliot, owner of the Peninsula Pulse and DCVB Board Chairman, will explain the CMF.
This is an opportunity to learn more about who may receive CMF money, estimated amounts for 2009 and the parameters of the state statute for spending the funds. Moneypenny will outline areas in which the DCVB has already added value to the communities through the room tax money, especially the branding mentioned above, along with computer upgrades, Wi-Fi installations and more. Also, hear more about co-op marketing opportunities with the DCVB. Moneypenny and Eliot will make a brief presentation and will also be available to answer questions.