Last month we talked about our shift from strictly destination marketing to destination management and marketing. With our name change from the Door County Visitor Bureau to Destination Door County, we have changed our mission statement as well.
Our new mission reads: “To inspire travel that drives community enhancement. Through innovation and partnerships, we will share stories of Door County’s people and places, deliver world-class experiences, strengthen the industry, work to ensure all travelers feel welcome and preserve Door County’s way of life and its natural resources.” We plan to deliver on this mission for many years.
Our community advocacy manager, Cambria Mueller, has been busy attending community business-association meetings to present our 2020-22 strategic marketing plan. It has been very well received, and we’ve received great suggestions and ideas through these meetings. It’s great to see so many community members already heading in a more environmentally friendly direction and collaborating about how to improve Door County for generations to come. You can learn more about Destination Door County’s strategic marketing plan at bit.ly/39ICsrQ.
Some of our staff members will be attending the Wisconsin Governor’s Conference on Tourism, March 15-17 in Madison. If you’re in the tourism field, consider attending this conference for a day or for the entire program (wigcot.eventsair.com/wigcot2020). It’s a great resource for education, speakers and networking. Some of the topics covered will be outdoor-recreation marketing, culture and heritage travel, website strategies and building a clear brand.
Looking for an educational offering closer to home? Destination Door County is organizing a one-day tourism summit on April 21 at Mr. G’s Fernwood Gardens Ballroom. It will feature a keynote address from Leave No Trace, an organization we’ve partnered with this year that helps to protect the outdoors by teaching and inspiring people to enjoy the natural world responsibly. We’ll share more information about the summit topics, cost and sign-up soon.
Is someone you know looking for a summer job in Door County? Our job website, jobsindoorcounty.com, is full of great summer-season jobs that can easily be sorted by full-time, part-time, seasonal and housing offerings. Employers can also use the site to post job openings throughout the year. To find out more about job postings, contact Yvonne Torres at 920.743.4456 or [email protected].