Door County Marketing Column: Tips for Print Advertising

For those who incorporate print advertising into your marketing plan, here are a few helpful guidelines to follow. If you are concise and smart about what you include your advertising campaign will take you far.

• Less is more. Use key words and short phrases to attract attention. Only include pertinent information.
• Think ahead and familiarize with the publication schedule and allow for time to conceptualize your ad.
• Strive for consistency – carry your branding through all of your marketing. Allow your branding to reinforce itself over time.
• Pictures are worth 1,000 words. Make sure your images have a high enough resolution for the medium. Print requires a standard of 300 dpi (dots per inch), images included in digital marketing has a minimum of 72 dpi.

For more tips find “13 Marketing Tips to Make 2016 Your Best Year” at doorcountymarketing.com.

Stay tuned for marketing and advertising tips from the Peninsula Publishing and Distribution Sales Team.