On Oct. 18-21, the Footer Family of products, from Woodrow Engineering Co. of Ellison Bay, will exhibit at the ABC Kids Expo in Las Vegas. Previously only available as custom branded foot measures to footwear manufacturers and dealers, the Footer Family hopes to reach large national retailers. 2015 saw the launch of FootMeasure.com, an expansion of product offerings and an aggressive Amazon campaign, reaching global consumers.
The ABC Kids Expo will also be the global launch of the RITZ Kids – length and width, the first children’s home-use foot measure, that includes a foot-width scale. The expo will be attended by buyers and reps from large retailers, such as Buy Buy Baby, Children’s Place, Toys R Us, Walgreens, Target and others. For more information visit FootMeasure.com or call 920.854.2361.