Get Smart About Your Socks

Flip-flop season has come to a close, so it’s time to break out the warm socks. Though your average white sweat sock will most often do the trick, it’s certainly not stylish or fun. In fact, having to put on those bulky, less-than-charming socks might have you shedding a tear, missing the days when your toes were free to wiggle and bask in the sunshine.

Never fear, friends, SmartWool’s here. SmartWool socks help you treat your feet to something special. The perfect blend of warmth and flexibility, these socks keep your feet feeling cozy without all that extra bulk, or the scratchiness we often associate with wool. Soft and breathable, they wick away moisture so your feet stay dry, not sweaty inside your shoes.

The best part, though, are all the styles that you can choose from. From striped, to polka dotted, argyle, cable knit and patchwork socks, tall socks or ankle socks, in every color of the rainbow. SmartWool really has socks for every occasion. These can be great fall/winter sport socks or snappy, evening-out socks. Classy, wear-em-to-work socks, or snuggle up at home socks.

SmartWool socks can be a little pricey, so they always make a great gift (to put on your own Christmas/Birthday list, or for that friend that “already has everything”).

For a good variety of SmartWool socks, try Ecology Sports (www.ecologysports.com) and Bay Shore Outdoor Store (www.kayakdoorcounty.com) in Sister Bay, Casual Explorer in Fish Creek or Bay Shore Outfitters in Sturgeon Bay.

To find a SmartWool dealer near you, visit http://www.smartwool.com and use the “dealer locator.”