The annual Wisconsin Governor’s Conference on Tourism (WIGCOT) will take place next week in Appleton. The event – from March 11 to 13 – will feature renowned speakers and breakout sessions geared to bolster the capability of local tourism promotion organizations.
Brian Kelsey, managing director at Peninsula Players Theatre, also serves as the vice chair for the Governor’s Council on Tourism.
“For me, WIGCOT is about gathering with all the tourism folks in the state of Wisconsin and getting out of your own destination bubble and looking at what’s happening in the rest of the state,” Kelsey said.
Pulse news writer Jackson Parr will be in Appleton, providing coverage of the event.
Sessions include keynote speaker Elise Roy on creating environments that are welcoming to people with disabilities and Chris Gardner, author of the 2006 book Pursuit of Happyness, which inspired the movie of the same name.
Breakout sessions include creating positive visitor experiences, trends in tourism, how to attract media attention and local government issues affecting the tourism industry.
“It’s the best professional development anyone in tourism destination marketing could possibly attend,” said Pam Seiler, executive director of the Sturgeon Bay Visitor Center. “It’s great to get all the insight into what the state is doing and it allows us to piggyback on what the state is doing.”
Look for full coverage of the conference in the March 16 issue of the Pulse.