Hardy Gallery Receives $1,750 Peninsula Arts Association Grant

The Hardy Gallery in Ephraim is pleased to announce that it has received a matching grant of $1,750 from the Peninsula Arts Association (PAA). The grant was awarded through the PAA’s Winter 2010 Regranting Cycle, and will support the creation, distribution, and advertising of a 2010 Door County Arts Map.

The new Door County Arts Map will be a four-color foldable map with gallery/studio listings that will correspond to points on a map of the Door Peninsula and surrounding areas (Algoma and Kewaunee). The easy-to-use map will drive traffic to the galleries and studios of Door County’s visual artists, at a reasonable price that smaller venues are able to afford.

Melissa Ripp, the Hardy’s Marketing and Community Relations Director, says that 40,000 maps will be distributed to over 300 art galleries throughout Door and Kewaunee county, as well as high-traffic areas such as lodging establishments, restaurants, retail shops, and community buildings. The marketing plan for the Arts Map also calls for out-of-county distribution as well as an aggressive Internet, print, and radio advertising campaign.

“It is the mission of the Hardy to foster and promote Door County art and artists,” Ripp says. “Our goal is to get these Maps into as many hands as we can.”

Advertising materials for the Arts Map have already been disseminated to Door and Kewaunee county artists, and the map will be delivered to venues throughout the county by late May. A public unveiling of the 2010 Arts Map will happen in conjunction with the Hardy’s annual Wall-to-Wall Salon Opening Exhibition, which is scheduled for Saturday, May 29, 2010.

For additional information about advertising in the 2010 Door County Arts Map, please email Marketing & Community Relations Director Melissa Ripp at [email protected] or call 920.421.2595.