Mining for Gold in Door County, Your Story is Priceless at the Next Social Media Breakfast

Some savvy folks already know there are quite a few “local and natural” brands, including the likes of Ben & Jerry’s, Kashi, Tom’s of Maine and Burt’s Bees that have been bought out by major corporations like Unilevel, Kellogg’s, Colgate-Palmolive and Clorox. But in the case of Wisconsin’s own Alterra Coffee, they simply sold their “story” to the beverage division of Mars, Inc.

Judging by their success, Door County is a goldmine of stories waiting to be sold… have you worked to craft and polish yours yet? Trader Joe’s started out as a small chain of convenience stores back in the 1950s. Nowadays, if you visit any of their stores or their Website, that story is displayed prominently in wall murals and as a timeline tale celebrating their heritage.

“Local is the watchword here in Door County. With the exception of gas stations and hardware stores, we present a very low national corporate affiliation, one that vanishes for the most part, north of Sturgeon Bay,” says breakfast host Stephen Kastner. “That means that almost every business in Door County has a rich tale to tell. These stories are what make us unique and distinctive. They are the reason people from urban areas flock to visit here and partake in that local color.”

Business Management Consultant Myrna Cohn spent more than 3 decades advising major corporate clients on marketing tactics and strategies. Several years ago, she retired from her career in Chicago to a more relaxed agenda in Baileys Harbor where she paints and teaches memoir writing.

“Each and every successful business has a rich and engaging story to tell. With the shift toward a social interactive landscape, advertising now becomes all about sharing that warm and friendly personal identity. What better way than to tell the story of how you got here?”

Myrna Cohn will provide a set of guidelines on how to begin shaping and creating the story of your business. Stephen Kastner will join her in explaining how to use five different types of graphic media to add color to your narrative.

“We’ll meet upstairs in the loft at Greens N Grains Cafe in Egg Harbor from 9 – 10:30 am on Wednesday, November 20,” says Kastner. “Bring along your laptops or wireless devices and tap into free Wifi to share and comment online.” Slides and Website examples will also be projected on a large backdrop screen.

Greens N Grains Cafe has a full service coffee bar and owner Kathy Navis says there will be a batch of fresh organic and natural bakery that may purchased downstairs and brought up to the 2nd floor loft.

Door County’s monthly Social Media Breakfasts take place at different locations around the Peninsula on the 3rd Wednesday of each month from 9 – 10:30 am. The events are free and reservations are not necessary. You can email [email protected] or call 920.256.9449 with questions on SMBDC. More information is available online at SMBDC.com and at http://www.facebook.com/SMBDC.