Door County New Businesses 2024


Gatsby’s Grille (at Maxwelton Braes lodge), 7680 Hwy. 57

New restaurant owners have brought the food back to Maxwelton Braes Lodge. The restaurant recently held a soft opening for the lunch and dinner menus, and a social media review said the lobster bisque was creamy, the shrimp and chicken pasta excellent, and a meatball sandwich a diner’s favorite.

Inland Door County, 8085 Hwy 57

You’ve seen the papered-over windows at the former Willow Clothing Co. location. You’ve seen the ‘Pizza Coming’ written on one of those. You know the space is being renovated for a new restaurant’s home and while it’s not quite there yet, it’s coming. Stay tuned. 

Roost + Banter, 8093 Hwy 57

Classic espresso drinks with seasonal specials. Breakfast, lunch and baked goods, all made in house. Wine and beer, with indoor and outdoor seating. Open every day of the week, every week of the year. 

The Augusta Club, 8048 Hwy 57

A third generation now owns the former Florian II and are adding their own business-twist to the established supper club at its lakefront location. The building will now primarily be used as an events center for people to gather and celebrate (wedding, family reunion, corporate event, fundraiser – you name it) with some in-season music nights (stay tuned for details). 


Anatolia Cuisine, 9922 Water St. S., Unit 7

Mukhtar Aghazada, an Azerbaijan, Turkey native, first came to Door County as a J-1 student in 2017. His restaurant located in the former Lost Tuk Tuk building features Turkish food, such as kebabs, falafel wraps and kofte.


Lion’s Mouth Bookstore, 7755 Hwy 42

This Green Bay independent bookstore featuring both new and used books has opened a Door County location in the space formerly occupied (in the Fireside Restaurant building) by DC Time Boutique.

Villagio’s Italian Steakhouse, 7778 Hwy 42

Diners have long awaited this former Juddville restaurant to reopen into the former Trio, and it has now happened. The outside of the building looks similar, but the inside has had some significant updating. As the name suggests, Italian dishes, pizza and steak are on the menu, in addition to liquor, beer, wine and a cocktail list that includes lighter, Italian-inspired creations, along with American classics. 

Well Nest Spa, 7896 Hwy 42

This new business moved into the former Brilliant Stranger space and offers a menu of self-care and relaxation services, including massages, facials and yoga classes. 


Cuesta Coffee, 12625 Bay Shore Dr. (Hwy 42)

Eat, drink, journey on – that’s the laid-back theme of this far-north coffee house that has an Ellison Bay postal address but is really in Gills Rock. (The blueberry-basil iced matcha was a recent drink of the moment.)

La Piazza, 12029 Hwy 42

This new restaurant is being added to the Blue Bear and Della Porta site, this one located behind the building, and features a different menu and wine list than either of the other two restaurants.  

Osteria Tre Tassi, 11976 Mink River Road

A new Italian restaurant reopened in the former Wickman House through a three-person partnership, including the former executive chef of Della Porta, also in Ellison Bay. Expect fresh-from-the-garden produce and herbs to compliment the hand-made pastas and locally sourced proteins, with an impressive wine list and hand-crafted cocktails available to enhance the experience. 


Backroads Deli, Top of the Hill Shops, 9331 Spring Road

This newly opened deli offers an array of sandwiches, paninis, fresh salads, charcuterie boards, and more. The owners say the favorites so far are the Sagan’s Sicilian, the Ba Da Bing, the Bacon Cuban, and the Anna Pat (vegetarian and vegan options available). A bit of insider news: the deli is owned and operated by the same team behind Sol Grass Music Festival on Washington Island.

Blue Pine Door County, Top of the Hill Shops, 9331 Spring Road

If you want Door County and Peninsula State Park apparel, this is your shop. This store stocks all the Door-centric stuff you could want – T-shirts, hats, sweats, decals, mugs, souvenirs and more, more, more – and you know they know what buyers want/need because the owners are the same couple who own/operate the Nicolete Beach Camp Store & Rentals at Peninsula State Park. 

Door County Coworking, 4140 Bluff Lane

For those who work remotely, but want (or need) to get out of the house to keep some separation between work life and life-life. That’s the concept behind this business that offers shared open spaces, permanent desks or private offices – with all the amenities, and just a few steps from downtown Fish Creek. People can join for a day, a week, a month or a year. 

Fresh Coast Motel, 4125 Main St.

This contactless boutique motel opened in the heart of downtown across from Fish Creek Public Beach in the former By-the-Bay Motel. The new owners – two married couples who are neighbors where they live in West Bend, Wisconsin – have made significant improvements, including taking one of the properties (there are three on-site) down to the studs to turn it into a luxury vacation rental. 

Love Letter, Top of the Hill Shops, 9341 Spring Road

A woman’s consignment boutique where shoppers can expect to find 50-90% off retail prices. Or, become a consignor for the shop (you’ll need to email for a contract to get started). The owner has been in the business for over 12 years, but this is her first brick and mortar. 

Lucky Penny, Founder’s Square, 4199 Main St.

A #livemypurpose lifestyle brand featuring on-trend clothing, gifts and accessories for girls. The flagship store is in De Pere and the business does a robust wholesale business across the country. 


Base Camp Coffee Bar, (behind Ecology Sports), 10740 N. Bay Shore Dr. (Hwy 42)

The cry was heard ‘round Northern Door when this popular coffee spot closed shop in 2020. Now, the casual cafe with a French twist is back, this time out behind Ecology Sports instead of in the basement. 

Door Peninsula Slingshot Rentals, 2579 S Bay Shore Dr. (Hwy 42)

Rent a Polaris slingshot to tour Door County. A slingshot is a three-wheeled vehicle that’s part car/part motorcycle with a low profile and open-air cockpit. Federally classified as a motorcycle, most states consider slingshots an “autocycle.” Did we also mention that they kind of look like Batmobiles?

KOKOS Ice Cream, 2363 Mill Road

A Nashville, Tennessee favorite brought to Door County, serving plant-based ice cream and specialty coffee drinks.


DeJardin Laundry, 24 N. Madison Ave.

A self-service laundromat, owned and operated by the same owner of DeJardin Cleaners, and opened next door to that existing business. 

Dorner’s Spin Cycle, 1449 Green Bay Road

This business will pick up your laundry, wash it according to your preferences, package it, and then drop it off for you. Pricing depends upon the type of laundry – blankets, comforters, clothes and towels, etc. – with special pricing for AirBnBs.

Elmo’s Wood Fired Pizza, 143 N. 4th Ave.

This new restaurant’s motto is “Pizza that Hits the Spot Every Time,” and if that spot craves the wood-fired variety, you’re in the right place. Quality ingredients, customizable pizzas – what more could you want?  

FIRE Fitness, 1449 Green Bay Road

FIRE stands for functional, intensive, resistance, exercise – and this new fitness camp is firing it all up with classes that give people the intensity and strength-training they need, without the burdensome time commitment.  

Gloria’s Authentic Mexican Restaurant, 23 W Oak St.

These business owners own the Morning Glory restaurants (Morning Glory of Door County, Morning Glory by the Bay and Morning Glory on Baileys). Their new Mexican eatery honors one of their moms, Gloria, and her specialty recipes that reflect the food culture of Chihuahua and Michoacan, Mexico.

LoLo’s Food Truck, boppin’ around the city

Gourmet-on-the-go deli sandwiches, salads and charcuterie from family recipes (Lois was the matriarch’s name, and great-grandmother of the owner). 

M Anderson Gallery, 44 S 2nd Ave.

Opened by the artist and his wife/gallery manager, this gallery showcases the artist’s Wisconsin landscapes and representational paintings, including the shorelines of Door County.

The Door County Boardwalk, 1023 Egg Harbor Road

An entertainment venue, that is home to Virlee Gunworks Shooting Center, Door County Sandbox – and ax throwing, golf, bar and restaurant – and Door County Gala (for weddings and events).

Shan Bryan-Hanson Studio and Gallery, 242 Michigan St.

The artist and former director and curator of the art galleries and instruction of art at St. Norbert College opened this space recently and showcases her intricate layered artworks that celebrate fragile species through a mixed-media practice grounded in painting. 

Sunrise Food and Drinks, 1463 Egg Harbor Road 

This restaurant opened over the past year in the old Subway store across from Walmart and serves up American and Mexican breakfast and lunch items, with a small liquor menu also, including a variety of mimosas.

Taqueria Neri Food Truck, 214 Michigan Ave.

You don’t have to sacrifice homemade, authentic Mexican food because you don’t have time to sit down at a restaurant when you’ve got this order-and-go option to enjoy the taste of Mexico. 

New Location


Spot, 7775 Hwy 42

Same unique, colorful, fun clothing and accessories for all ages at the same affordable prices, but a different location – from next to the Fireside Restaurant, to a walk of about a half block into the building that used to house Signature Pieces. 


Castle Art & Import, Top of the Hill Shops, 9341 Spring Road

The owner moved her henna, jewelry and imported goods shop from downtown Fish Creek to this new location. Looking for sterling silver jewelry featuring labradorite, moonstone and larimar; colorful imported home decor; henna supplies; and other unique gifts? Look no further.


Klaud’s Kitchen 2.0, 10420 Water St.

A cafe and bakery moved from Sister Bay to this new location, serving its espresso and specialty coffee drinks, bakery items, breakfast, sandwiches (from a Thai Chicken Wrap to a Brisket Panini and lots in between) and build-your-own or specialty pizzas.


Aurora’s Apothecary, 10678 N Bay Shore Dr. (Hwy 42)

A new branch location for this existing business (the first is in Fish Creek) that believes in the transformative power of nature and sells products from hand-grown, handcrafted, sustainable, organic products.

The Boat House, 2567 S Bay Shore Dr.

The newest location for this family-owned marine dealer of new and used boats (or for on-site mobile service, parts, storage, or pier and lift services) that has been serving local boating communities and promoting the boating lifestyle across the Midwest and Florida for over 30 years. The new owners have a big new building and showroom, for a business that was formerly Beacon Marine (and before that, Cal-Marine).  

Twice the Quilt & More, 10588 County Walk Dr.

A new location within the same municipality – from its downtown location across from Sister Bay Beach to the Country Walk Shops – with quilted, home decor and gifts, all handcrafted by Midwestern artisans. 

Wulf Bros., 2613 S. Bay Shore Dr.

The new home is nearing completion for the heating and cooling company’s Northern Door operation near the southern entrance to the village. 

New Owners


AC Tap, 9322 Hwy 57

Door County Personal Drivers, 8752 Cedar Trail

Shoreline Boat Tours, 8132 Hwy 57

Waseda Farms, 7281 Logerquist Road


Death’s Door Marine, 5039 Cty Road P, purchased by Summerset Marine Construction.


Sarkis Realtors, 5051 Horseshoe Bay Road


Wild Tomato, 4023 Hwy 42, with a location also in Sister Bay at 10067 N Bay Shore Dr. (Hwy 42)

City Sailor, 4192 Main St.


Shoreline Restaurant, 12747 Hwy 42


Havegard Birdfeed Outlet North, 6757 Hwy 42


Segway the Door (now owned by Door County Adventure Center), 4497 Ploor Road.


Black Walnut Guest House, 454 N. 7th Ave.

Cherry Lanes, 127 N. 4th Ave.


Ace Hardware Sister Bay, 10636 N. Bay Shore Dr. (Hwy 42), formerly Jungwirth Ace Hardware. 

Downtown Inn, 10628 North Bay Shore Dr. (Hwy 42), formerly the Village View Inn. 

Serenity Springs Senior Living at Scandia Village, formerly Scandia Village, 10560 Applewood Road.

Sister Bay Trading Co., 2477 S. Bay Shore Dr.

Skip Stone Coffee Roasters, 10678 N Bay Shore Drive, Building #2.

New Concepts


Salute, 7778 Hwy 42

Same owner, same location, different name, different menu (this is the former Mojo Rosa’s).


Fashionable, 9996 Pioneer Lane

Same owners, same location, different name, different menu (this is the former Trixie’s).

Have We Got You Covered?

We believe we do, but if we missed you, we want to know. If you have a new business, a new location or a new concept; or, if you’re a new owner of an existing business, email [email protected]. We update this list and publish those we missed later on in the summer (around Julyish).