New Portrait Studio Opens on Sturgeon Bay’s West Side

Richard Steinberger in his studio’s “white room.”

On Thursday, May 21, commercial and editorial photographer Richard Steinberger will officially open the doors to a new portrait studio on Sturgeon Bay’s west side. He will host an open house from 5 – 7 pm at the studio, located at 59 S. Madison Avenue in between T. Simon Jewelers and Zoerb’s Paint Store; the public is welcome to stop in for refreshments, a tour of the new facility and a drawing for a free portrait session.

Steinberger is eager for the Door County community to experience the studio, which he says will provide a unique perspective on portraiture. While he will offer traditional portraits and on-location sessions, as well as studio and location photography for commercial clients, his signature offering is the studio’s “white room.”

“In this studio space, I invite customers to express themselves rather than formally posing for the shot,” he explains. “I’m interested in photography as storytelling – I want to capture people’s personalities and relationships rather than one static moment in time.”

He continues, “I believe this type of portraiture is unique to Door County and to Northeast Wisconsin. It’s fresh.”

A recent “white room” photo session featuring the Nassi family of Arvada, CO.

Although the portrait studio is a new venture for Steinberger, he is not new to the photography business. He has been a commercial photographer for more than 15 years, a business owner for seven and a photography buff since he was a child.

In 2002, Steinberger moved to Sturgeon Bay, where he founded his own commercial and editorial photography company. Specializing in the travel/leisure, hotel/resort, marine and architectural markets, he is nationally recognized for his work with a number of prominent brands. Over the years, Steinberger also has pursued his passion for fine art.

“My mission in commercial work, editorial photography and fine art has always been to present a familiar subject in an unusual way,” Steinberger says. “That’s my goal for portraiture as well – I want to offer a new, different perspective.”

Richard Steinberger Photography will offer nontraditional and traditional portraiture, commercial/advertising studio photography and on-location photo sessions. Steinberger says he will be happy to photograph pets as well.

The studio is open by appointment. For more information, call 920.818.0742, send email to [email protected] or visit