Perspective: A Note to Our Readers

At the Pulse, we’re making changes, some of which you may have already noticed. They’re just not the type of changes you might expect from a newspaper today.

The challenges facing the news industry are staggering and publications have been forced to adapt, or fold their hand. Gannett has gobbled up many of Wisconsin’s old guard newspapers and homogenized them into the look of USA Today, including the long-revered Door County Advocate. Last week McClatchy announced that it’s consolidating its design and copy editing operations for its 30 newspapers to one location in Charlotte, N.C.

Reporters are being laid off or taking early retirement. Copy desks are being eliminated. Page counts are shrinking. Newspapers across the country are dying, or more accurately, newspaper owners are killing them.

We’re not.

In October, we brought in freelance writer Matt Pothast to cover Door County high school sports, because we know our local athletes still deserve a place to shine in their community.

In this issue you’ll find outdoors columnist Kevin Naze, a name that will be familiar to anyone who has picked up a paper in northeast Wisconsin during the last 30 years. We know that hunting, fishing and the management of our natural assets is important to many of our readers.

In May we welcomed Aleah Kidd to the staff. She immediately set to bringing new life to our coverage of the county’s burgeoning dining and drinking scene, which is a memorable part of thousands of vacations every week, but also provides the jobs that support so many of our local families.

Thanks to our readers and their dedication to keeping tabs on this community, we’re re-investing in our paper, our newsroom, and in you.

And we’re bringing you the news and stories of Door County in more ways than ever before.

You can find a deeper dive into the stories of the week in the Door County Pulse Podcast. You can catch up on the news of the day on our website at or through our daily email, Pulse Picks. Or you can watch the stunning videos produced by our team at Peninsula Filmworks.

All of this is done by a team of 20 employees who live and work in and care about this community. Employees who send kids to our schools, sit on boards of local organizations, and volunteer at our festivals and events.

This may sound like it’s about us, but it’s really about our commitment to you, the reader. It’s about the advertisers that value this work and support it. But more than anything it’s about a community that demands to know what’s being decided in town halls from Washington Island to Forestville, in our schools, and what’s going on in their hometown each week.

People who care so much about this community deserve a paper equally dedicated to it. In the months ahead we hope you’ll notice our continuing evolution as we strive to meet that expectation.

Newspapers all over the country may be dying, but the Pulse isn’t going anywhere. That’s thanks to you.

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