Plans Move Forward for Fleet Farm Development

The Sturgeon Bay Common Council gave final approval Oct. 18 to amend the city’s comprehensive plan to General Commercial (C-1) in the area where Fleet Farm wants to build a new store along the west entrance to Sturgeon Bay.

The amendment changes the designation of about 40 acres of land from Agricultural/Rural to Regional Commercial across from the Salty Seagull miniature-golf course along Highway 42/57 on lots owned by Mark and Cindy Kerscher in the Town of Nasewaupee.

The company also wants to annex to the city – a move that both the city’s Plan Commission and its Finance/Purchasing and Building Committee have recommended to the council.

Community development director Marty Olejniczak said a water-main loop would need to be provided for sufficient water for fire protection in that area.

“It is noted that this water-main loop has been planned for a long time and will be needed regardless of whether the property is annexed,” he said.

Olejniczak said the city would also need to approve a conditional-use permit for a large retail establishment before Fleet Farm could build a store there. Fleet Farm’s project plans in Sturgeon Bay call for building a 91,000-square-foot store with a 55,000- to 60,000-square-foot outdoor center.

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