Pulse of Tourism: CTA Classes, J-1 Visas, Golden Cherry Contest

The Door County Visitor Bureau (DCVB) has teamed up with the Pulse to provide a monthly overview of what’s happening in the tourism industry and at the DCVB.

Certified Tourism Ambassador Classes

This past month we held our first Certified Tourism Ambassador (CTA) class for students, in partnership with Sturgeon Bay Schools. Twelve students in the Future Business Leaders of America organization took the inaugural class, along with Sturgeon Bay High School Principal Robert Nickel and Superintendent Dan Tjernagel.

We host our first Spanish-speaking CTA class April 24, 8:30 am – 1 pm, at Newport Resort. If you’re interested in taking this class or the one at Wave Pointe Resort on April 17, contact Yvonne Torres at y[email protected] or 920.818.1139.

Golden Cherry Contest

Soon the snow will all be melted, and we’ll be looking for beautiful, spring cherry blossoms. To get ready, our marketing department has a new contest that has visitors looking for the “golden cherry.” Through April 21, DCVB email subscribers who request a copy of our 2019 guide will have a chance to win because four guides will be stamped with the golden cherry, each worth $250 in Door County gift certificates. If you are not a subscriber and would like to enter, visit the DCVB Facebook page for the link.

Sustainability Workshop

Our membership team has been busy planning two great April events. Back by popular demand is our three-hour Sustainability Workshop, which provides an introduction to sustainability and wellness in tourism and hospitality, looks at other destinations that are leading in this area, highlights the opportunities for Door County, discusses how local businesses can capitalize on the sustainability and wellness travel trends and suggests how to market them to a new generation of visitors. The Sustainability Workshop will be held on April 23, 9 am –12 pm, at Crossroads at Big Creek.

J-1 Visa Employer Forum

Our second April event is the J-1 Visa Employer Forum on April 29, 8:30-11:30 am, at the Kress Pavilion. Whether you have hired international students in the past or have been thinking about it for the future, this is a great opportunity to learn about program updates, share best practices and work together to make the program the best it can be. To learn more about either April program, contact Phil Berndt at [email protected] or 920.818.1136.

Live, Weekly Facebook Broadcasts

Our communications and public-relations team has been busy with live, weekly broadcasts that highlight a seasonal activity or local business on the DCVB Facebook page. Some recent broadcasts were a behind-the-scenes tour of Door County Coffee, a winter ferry ride to Washington Island and a focus on O’Meara’s Irish House on St. Patrick’s Day weekend. Recent media coverage of Door County appeared on WTTW’s Chicago on Vacation with Geoffrey Baer, WKOW’s Wake Up Wisconsin, WMTV’s morning news program, HGTV’s Island Life, and To learn more about becoming a DCVB member, contact Yvonne Torres at [email protected] or 920.818.1139, or visit