Sister Bay is taking another shot at providing free shuttle service for visitors and workers to get around the increasingly popular village core.
A 14-passenger shuttle will begin service June 29 and continue running Thursday through Saturday through Aug. 31. After Labor Day, the bus will run only on Friday and Saturday through mid-October.
Sister Bay Advancement Association coordinator Louise Howson worked with public-transportation professional Sophie Parr to design a route and schedule that improve upon the 2017 effort.
“We knew we needed an expert in transportation so we could deliver the best possible service to our visitors and residents,” Howson said. “Sophie is a transportation professional with deep experience in providing great public transportation in Duluth, Minnesota. She will continue to advise us as we make any adjustments needed to procedures to give the best possible experience to our drivers and passengers.”
Thursday through Saturday, the shuttle will pick people up at designated locations every 20 minutes, 11 am to 5 pm. In the evening, it will pick riders up every 30 minutes, 5 pm to 1 am.
The daytime route will help to reduce traffic in downtown Sister Bay. The evening route will provide safe rides back to local lodging establishments and nearby neighborhoods. The trolleys did not run at night in 2017.
“The overall purpose is to provide great customer service, and also in the evening to get people to and from certain lodging facilities,” Howson said.
She said the village is continually seeking ways to decrease traffic and parking congestion and hopes the revamped shuttle effort will take hold this time around. The village purchased the bus from the county in December 2018 for $8,000. The shuttle is funded with approximately $20,000 from the Village of Sister Bay and $17,000 in support form local businesses.
Howson is seeking additional drivers. To inquire, email [email protected]sterbay.com or call 920.854.3230.