Tourism Numbers Up Through April

Door County’s lodging industry had a strong first quarter, with room-tax returns up at least 3.4 percent in each of the first four months of 2019, and indications are looking strong for May. 

Preliminary May reports show a slight decline of .2 percent in county-wide room-tax returns, but that number will rebound significantly as late reports come in. Tourism Zone Administrator Kim Roberts said 80 properties reported late in May, up from 73 in the same month last year. Nearly all of those are likely to respond before the next monthly report comes out in August. 

For the year, room-tax collections are up 3.9 percent, but May’s late reporting could push that much higher. Significant increases were recorded in February (6.3 percent), March (13.3 percent) and April (7.1 percent).

The first quarter of the year typically represents just 10 percent of room-tax collections, so small gross numbers make a large impact on growth percentage. For the year, the county has collected $578,694 in room tax. In 2018, the county collected $624,625 in June alone. More than 40 percent of annual returns are collected in July and August.