Visitor Bureau Unveils New Logo, Name

The Door County Visitor Bureau released its new logo Thursday. The logo is part of a name and branding update announced at its annual meeting in November.

The organization has changed its name to Destination Door County, reflecting both tourism promotional efforts with visitors as well as an evolving responsibility to sustainably manage visitor-related development, coordinated with resident interests, to preserve the county’s unique identity.

Jack Moneypenny, President and CEO of Destination Door County, says the new name and vision for the organization that has been around since the 1880s reflects new awareness, priorities, concerns and opportunities.

“This name change reinforces our strategic evolution from a destination marketing organization to a destination marketing and management organization,” Moneypenny said. “It also reflects the maturity of our tourism industry and the desire for more robust destination management activities that will inspire travel to and within Door County while enhancing and protecting our destination assets.”

Don Welsh, the President and CEO of Destinations International, said the name change for Door County’s tourism organization is spot on.

“We applaud Destination Door County for adopting a name that identifies the greater community of Door County as a place people want to live, work, visit and invest – a place that is a destination for visitors and residents alike,” he said.

Destination Door County is the eighth name the county’s tourism organization has had since it first began as the Door County Businessmen’s Association in 1884. The name many still remember is the Door County Chamber of Commerce, which was the fifth name the organization used from 1924 to 2004. The name Door County Visitor Bureau was used from 2006 until early this year.

Moneypenny said the name changes reflect the resiliency of the organization as well as recognition by its’ boards of directors over the years of the need to evolve in the ever-changing tourism industry.

Destination Door County’s new logo pays homage to the county’s maritime heritage while providing an updated look to help showcase Door County to the world. The new brand assets will be incrementally rolled out as the year progresses.

In addition to a name change and new logo, Destination Door County is also in the beginning stages of building a new Welcome Center which will be located next to the organization’s existing Welcome Center and administrative offices. More details about that project will be released later this year.

“It’s an exciting time for the tourism industry and for our organization, and we look forward to doing great things for Door County in the years and decades ahead,” Moneypenny said.