Visitor Spending in Door County Up $15 Million in 2016

Tourists enjoying a day at Whitefish Dunes State Park. Photo by Dan Eggert.

Visitor spending in Door County was up $15 million dollars last year according to a report released by the Wisconsin Department of Tourism.

Door County visitors spent $347.8 million in 2016, an increase of 4.5 percent over the $332.8 million dollars spent by visitors in 2015.

Overall visitor spending in Wisconsin totaled $12.3 billion last year, according to an annual economic impact study prepared for the Wisconsin Department of Tourism by Tourism Economics. That’s a statewide increase of 3.3 percent compared to the $11.9 billion visitors spent in Wisconsin in 2015.

In Door County, the $347.8 million in direct visitor spending last year supported 3,178 jobs and $75.1 million in labor income.

Door County ranked seventh, up one spot, among the state’s 72 counties in visitor spending last year with Milwaukee County topping the list followed by Dane, Sauk, Waukesha, Brown and Walworth counties.