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Zoning Permit Issued for Brussels Dollar General

The Town of Brussels has issued a zoning permit to a developer that clears the way for the construction of a Dollar General store. JoAnn Neinas, Brussels’ town clerk and zoning administrator, said she issued the permit June 11. 

The discount retail chain store will be built next to the Brussels general store and gas station on County DK. It will now be up to the town’s building inspector to ensure that all goes as planned. Neinas will also track the project, which she said was the largest one for which she’s ever issued a permit.

The town has its own zoning code, but that code does not require an official review if there are no special permits or variances required. That meant that nothing would prevent the project if Neinas concluded it met the town’s zoning requirements, which it ultimately did. She kept the town board in the loop along the way – something that was not required but that she did because of the size of the project.

The town’s zoning code does not allow for requests regarding design or building materials, but town board members asked anyway for a building that looked less generic than a traditional Dollar General. Neinas said the developer granted that request and will use a different material – Bella Brik – on the exterior, which is an upgrade from normal concrete.

“They did say they would make it look a little brick,” Neinas said. “It’s kind of reddish in color, so it will look like the Belgian brick around Brussels.”

The building will be 9,100 square feet, the same size as the store that had been designed for the Village of Sister Bay in late 2020 and then the Town of Egg Harbor earlier this year. The village sent the developer back to the drawing board, but he did not return with revised plans. The town rejected the project in March over traffic and safety concerns.

Neinas said she dealt mostly with Jim Lundberg, director of engineering for Point of Beginning, a consultant for developer Peter Oleszczuk of Midwest Property Development. Oleszczuk builds the stores and then leases them back to Dollar General.

Lundberg did not return a call from the Peninsula Pulse requesting information about the project and when construction would begin. 

“When I talked to them, they were anxious to get going,” Neinas said.

Intense public opposition marked both of the Northern Door proposals. In Brussels, there has been some digital opposition, Neinas said, but nothing organized. In early June, Town Board Chair Joe Wautier told the Pulse that he’d heard from only a couple of people who were opposed to the project. 

Brussels is 26 miles northeast of Green Bay and about 15 miles south of Sturgeon Bay. It has a population of roughly 1,130.