Halloween

14.3

The percentage of pet owners who plan to dress their pets in costumes, with pumpkins being the most popular pet costume, followed by hot dogs, devils, bumble bees and cats.

21

Percentage of adults who visit a haunted house.

44

Percentage of adults who carve a pumpkin.

1.8 million

Number of adults expected to dress as pirates; that is the same number of children expected to dress in Teenage Mutant Ninja Turtle costumes.

2.6 million

Number of children expected to dress up in Disney’s Frozen characters. A princess costume remains the top Halloween costume, followed by an animal, Spider-Man, characters from Frozen, superhero, Batman character, Teenage Mutant Ninja Turtles, witch, pirate, Superman.

75 million

Number of adults who will dress in costumes. Top costumes are witch, animal, Batman character, pirate, zombie, vampire, doctor/nurse, superhero, princess, wench/vixen.

2.8 billion

The number of dollars Americans are expected to spend on Halloween costumes this year; $1 billion on children’s costumes, $1.4 billion on adult costumes and $350 million on pet costumes.

7.4 billion

Total number of dollars spent on Halloween candy, costumes and décor, or an average of $77.52 per person.

Source: National Retail Federation