Ride-hailing Apps Gaining Traction

A check of the Lyft app at 9:44 am, June 6, showed two drivers available to pick up within 21 minutes.

The ride-hailing app has launched a driver recruitment effort in cooperation with local tourism associations this spring. More than a dozen drivers have signed up, and Louise Howson, tourism coordinator for the Sister Bay Advancement Association, said users can now find drivers available on the app most days.

There will be a Lyft tent at the Door County Beer Festival June 16 in Baileys Harbor. People can learn how to use the app, sign up to become a driver, or get more information about the service.

“We’re aiming to have a lot of drivers available for the beer festival,” Howson said. “Lyft will send a push message to drivers that weekend to encourage them to make themselves available for riders.”

Lyft has agreed to send a push message to drivers in Door County and Green Bay, making them aware of festival weekends likely to have high demand for drivers.

Howson said awareness of Lyft and Uber, a similar app, is growing in Sister Bay.

“Almost every day, whether it’s here at the visitor center, or at a business, I’ll overhear someone ask whether Lyft or Uber is available here in Door County,” Howson said.

To become a Lyft driver visit Lyft.com, or contact the Sister Bay Advancement Association at [email protected] with questions or to get promotional materials.