By the Numbers: The U.S. and Wisconsin Wine Industry


Grapes rank as the highest value fruit crop in the U.S.


The percentage of U.S. winery Direct to Consumer (DTC) sales in 2017. That amounted to 5.78 million cases shipped, estimated at $2.7 billion, an increase of 15.5 percent higher in value than 2016.


The top five wines by volume sold are Franzia, Barefoot, Robert Mondavi, Sutter Home, Carlo Rossi.


Ranking of grapes as largest fruit crop.


The U.S. ranking in world wine production.


The U.S. per capita wine consumption in liters (2.94 gallons). Even though the U.S. is the largest wine-consuming nation by volume, per capita rates are less than many other countries.


The number of years of consecutive growth for the U.S. wine industry.


The percentage of U.S. wine sold that sells for less than $8 a bottle.


The percentage of American wine produced in California. That amounted to nearly 800,000,000 gallons and an economic impact of $71.2 billion. Washington state is a distant second in production at almost 35 million gallons and fifth in economic impact, $9.6 billion.


The number of registered wineries in Wisconsin, more than three times what there was just 10 years years ago.


The number of wineries in the U.S. in 2018. Almost half of those – 4,341 – are in California.


The number of U.S. farms that grow grapes.


The number of off-premise wine retailers in the U.S. They sell 78 percent of the wine in the U.S. at an average bottle price of $10.

1 million

The number of U.S. acres dedicated to grape-bearing vines (including for wine, table grapes and raisins).

30 million

The number of visits to U.S. wineries every year.

70 million

The number of cases of wine sold last year by EJ Gallo, making it the top producer in the U.S.

$2.5 billion

The amount of U.S. chardonnay sold in 2017, making it the No.1 wine in the country, followed by cabernet sauvignon at $2.4 billion, red blends at $1.7 billion, pinot grigio at $1.2 billion and pinot noir at $1 billion.

$5 billion

The value of the annual U.S. grape crop.

$35 billion

The amount Americans spend on wine annually.

$41. 8 billion

Revenue for U.S. wine sales in 2017, a 2 percent increase from 2016.

Sources:  Wisconsin Winery Association, Wines and Vines, Wine Institute

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