By the Numbers: Valentine’s Day

20

Percentage increase in new Match.com profiles the week after Valentine’s Day.

23

Percent of American adults who say they purchase plants or flowers on Valentine’s Day; 61 percent of them are men and 39 percent are women.

53

Percentage of women who say they would break up with their significant other if they got nothing for Valentine’s Day.

62

Percentage of American adults who say they celebrate the day.

96

The average dollar amount women spend on their sweethearts on Valentine’s Day.

190

The average dollar amount men spend on their sweethearts on Valentine’s Day.

11,000

Average number of children conceived on Valentine’s Day.

6 million

The estimated number of marriage proposals that will be delivered on Valentine’s Day.

8.6 million

The amount Americans spend on sparkling wine for Valentine’s Day, making it the fourth bubbliest holiday, right behind New Year’s, Christmas and Thanksgiving.

36 million

Number of heart-shaped candy boxes sold for the holiday.

58 million

The number of pounds of chocolate sold during Valentine’s Day week.

180 million

Number of Valentine’s cards that will be given.

448 million

The dollar amount spent on candy the week before Feb. 14.

703 million

The amount pet owners will spend bestowing Valentine’s Day gifts on their pets.

2.1 billion

The estimated amount that will be spent on Valentine’s Day flowers.

3.6 billion

The estimated amount that will be spent on Valentine’s Day date nights.

4.8 billion

The estimated amount spent on Valentine’s Day jewelry.

8 billion

The number of Sweethearts candies produced annually. The bulk of them are sold each year between Jan. 1 and Feb. 14.

Source: U.S. Census Bureau, National Retail Federation, National Confectioner’s Association, Society of American Florists, Match.com