DCVB Selects Denis as Marketing Director

The Door County Visitor Bureau (DCVB) has hired Mary Denis as the organization’s new director of marketing and sales.

Denis brings with her more than two decades of destination marketing experience. She spent 16 years with VISIT Milwaukee (formerly the Greater Milwaukee Convention and Visitors Bureau). Her responsibilities there included convention and leisure advertising, brand development, Internet marketing, customer service training, strategic planning and partnership development. She left her position at VISIT Milwaukee as the Vice President of Marketing and Strategic Partner Development in December 2007 to start her own strategic marketing company which specializes in sales, development and marketing for hospitality and tourism industry clients.

The DCVB has contracted with Denis since the beginning of the year to handle sales manager responsibilities. During that time she has worked off-site on selling group and meetings travel for Door County. Her duties as sales manager will be rolled into her new position.

Denis was awarded her CDME (Certified Destination Management Executive) in 2003, a hospitality and tourism professional designation conferred by Destination Marketing Association International in conjunction with The University of Calgary and Purdue University. She also holds a Bachelor of Arts Degree from St. Norbert College, De Pere, Wisconsin.

Jack Moneypenny, the Bureau’s President/CEO, said the organization is excited to have Denis join the DCVB’s team on a full-time basis. “Mary’s destination marketing experience made her an ideal candidate for the position, and we’re thrilled to be able to add her and her expertise to our team of marketing professionals here at the Bureau,” he said.

“I am very honored to be joining Jack and his staff at the DCVB,” Denis said. “There are very few destinations around our region that enjoy the brand recognition of Door County. We now have a tremendous opportunity to take Door County to the next level as a premiere leisure destination with a unique brand that is acknowledged nationally.”

Denis replaces former DCVB director of marketing Jon Jarosh, who is now the organization’s director of communications and public relations. Denis will officially begin full-time in her new capacity with the DCVB on January 1, 2009.