Local Food Truck Featured on “Discover Wisconsin”

Wisconsin’s growing food truck scene is taking center stage on the popular TV show, Discover Wisconsin. The nation’s longest-running tourism TV show and its hosts, Mariah Haberman and Eric Paulsen, highlight seven food carts and trucks across the state of Wisconsin in “Curbside Eats.” The program was produced in partnership with the Wisconsin Milk Marketing Board (WMMB) and Discover Wisconsin.

“Curbside Eats” airs Jan. 21 at 10 am on Fox Sports Wisconsin. Visit for local air times. “Curbside Eats” may also be streamed online.

“The mobile food industry is in its seventh year of consistent growth,” said Liz Fitzsimmons, director of local market communications for the Wisconsin Milk Marketing Board. “And today, food trucks are a common sight in many urban areas of the state. These mobile restaurants offer some delicious cuisine featuring quality dairy products made locally right here in Wisconsin.”

Door County’s Nistebox is also featured. Haberman stops by to meet owners Charlotte Baierl and Marcus Trana, who serve “North by North Mex” cuisine, beer and cold brew coffee from the truck.

Other food trucks in the episode include Gouda Girls of Milwaukee, Urban Street Bistro of Wausau, Curd Girl of Madison, Gordo’s Food Truck of Eau Claire and the Lunch Bus at Roelli Cheese. For more on this and other episodes of the broadcast schedule visit