Peninsula Pulse Moves to Frogtown

The Peninsula Pulse has a new home in Baileys Harbor.

After calling Ephraim home for the past six years, Peninsula Publishing and Distribution, Inc. (Peninsula Pulse, Door County Living, and The Paper Boy) owners David Eliot and Madeline Johnson partnered with Krista Lawell and bought the former Frogtown Framing building across the street from the Baileys Harbor Town Hall January 15. The company officially moved its offices April 22.

“We’re proud to make an investment in our community and become part of the building’s history,” said Johnson. “It’s a great building and an ideal location to base our coverage of the people and stories of the county.”

The building was originally home to the Harbor Dairy Cooperative, then served as a commercial laundry for 50 years before becoming Frogtown Framing in 1995.

The Peninsula Pulse was founded in 1996 by David Eliot and Tom McKenzie. In that first summer, the paper’s 10 issues focused on the art and music scene, boasting a total of just 128 pages. In 2009 the Pulse published 32 newspapers totaling 2,160 pages of local news, arts, entertainment, and cultural coverage. Today, the Pulse publishes 35 issues annually. Web editions of the Pulse are available at, and a daily news and entertainment email, Pulse Picks, is sent to more than 1,000 readers daily.

“It has taken a while for our companies to get to this point,” Eliot said. “We owe a tremendous amount of thanks to so many, but especially to our staff. Without their dedication and long hours the move would not have been possible. It has been and continues to be an honor to serve the Door County community.”

In addition to being home to the Peninsula Pulse, Door County Living magazine and the Paper Boy delivery service it will also serve as Eliot and Lawell’s residence.

Peninsula Publishing and Distribution’s seven full-time and three part-time employees are likely to boost coffee sales markedly in the Baileys Harbor community.