The Door County Business Recovery Task Force is working with Destination Door County and county government officials to promote countywide masking through a multichannel marketing campaign.
The task force has placed ads on digital and static billboards in Southern Door urging visitors to wear masks, social distance and wash their hands.
As of Aug. 11, the number of active cases of COVID-19 in Door County had dropped to just eight, with a total number of positive tests since the pandemic began now at 107. Brown County reports 4,340 cases, and Kewaunee County reports 135 total positive tests.
Statewide, Wisconsin has reported more than 61,000 positive tests for COVID-19 and more than 1,000 deaths.
The task force was created in April to help guide businesses in reopening after the state’s Safer at Home order was issued.
“The main goal was to bring business, government and tourism together to coordinate messaging, resources and information to be able to best assist the residents and visitors of the county,” said Dan Kane, Door County Emergency Management director and chair of the task force.
It has also distributed posters and placed ads in local print and radio outlets, hosted town-hall meetings for business owners, and launched doorcounty.com/open as a clearinghouse of information for residents and businesses.
Kane said the task force, which comprises local health and medical officials and government and business leaders, has worked to be a link between the state and local levels for government and business. As the summer high season nears its end, the group is looking at ways to help businesses grapple with fall crowds and cooler weather through both messaging and operational guidance.