Movies That Matter Presents The New Green Giants

The New Green Giants will be screened as part of the Movies that Matter series at Unitarian Universalist Fellowship on Oct. 15 at 4:30 pm.

The last 10 years have seen a phenomenal explosion in the organic food movement as it has moved from niche market to mainstream. Today, it is the fastest growing segment of the food industry, attracting all of the major food corporations. The New Green Giants looks at a number of these new and old organic corporations and shows how they are managing, or in some cases, failing to live up to the idealistic dreams first espoused by the back-to-the land folk of the late ’60s and early ’70s.

The documentary also looks at some of the bigger questions surrounding organic food. Is it really healthier? Is it truly organic? Is it possible to grow from a mom-and-pop operation to become a huge supplier of major grocery chains? Is it actually sustainable? Is it realistic to think the world can be fed organically?

The program further examines everything from stealth ownership of organic product lines by large corporations to how organic strawberries have become the focus of a major health debate and how is it that today the world’s largest processor of organic food is located in a remote province of China.

Donations to help defray the cost of the film’s public performance license are appreciated. The UU Fellowship is located at 10341 Highway 42 in north Ephraim. For more information call 920.854.7559.